Looking for bespoke Motorsport insurance?

Visit our sister site – Sports Alive Motorsport

Promotions & Competitions

Specialist Insurance & Risk Management

Promotion through Competition

Sports Alive Ltd is a world-leading provider of big prize promotions and insurance, offering bespoke solutions for clients for over 18 years. Our experience and success in underwriting promotional risk for companies and agencies across the globe allows us to tailor-make engaging competitions, rewards and incentives at competitive prices without compromising on quality or service. Whether you require indemnity-based £1 million promotions or £1,000 hole-in-one-events, we provide a full service for all your marketing and insurance needs.

As an FCA approved appointed representative, we have direct access into the Lloyd’s insurance market, giving you total peace of mind that your promotion is fully covered in the event of a big winner. It also means that the price you pay for the cover is as low as possible, as no other agents are involved.

BTCC Ace Tom Oliphant Partners With Sports Alive

Kwik Fit British Touring Car Championship rising star Tom Oliphant is partnering with Sports Alive for the remainder of the 2019 season, benefitting from their contractual bonus cover and personal injury insurance as he competes in the highest profile race series in the UK.

Image © Jakob Ebrey Photography

Examples of what we can do

We are the insurer and we deal directly with Lloyds of London

We can also act as a loss adjustor / judge / adjuticator for other peoples’ events…


Latest News

Trice takes two more wins at Donington Park

Trice takes two more wins at Donington Park

Kent-based racing driver Toby Trice secured two further race wins during the second round of the Ginetta GT Academy series last weekend, extending his lead at the top of the points table, all to the delight of his growing fan following. Full of confidence coming out...

read more
W2R and Sports Alive Unite

W2R and Sports Alive Unite

We would like to announce that Motorsport giants want2race and Sports Alive Insurance have united in a brand-new partnership offering a host of on track insurance products. Keeping your sports, race or supercar in one piece is paramount, and although each premium...

read more
Low6 Celebrate Their First Jackpot Winner of 2020!

Low6 Celebrate Their First Jackpot Winner of 2020!

Low6 recently celebrated their first Jackpot winner of 2020! The £25,000 prize, underwritten and paid out by Sports Alive, was awarded to the user "golden70", and they picked up their winning cheque a couple of days ago! You can read the interview with the winner...

read more

Get In Touch

2 + 8 =


01508 495045